I build digital marketing systems that drive revenue.
SEO, content, analytics, local search, and paid media oversight for home services and behavioral health companies that are serious about growth.
Click here to listen to me talk about SEO and AI with Alex Membrillo, CEO of Cardinal Digital Marketing.
WHAT I DO
SEO
Technical SEO, site architecture, keyword strategy, and on-page optimization that moves the needle on organic visibility and leads.
Content Strategy
Location pages, service pages, and content systems built to rank and convert – not just fill space.
Analytics & Attribution
GA4 implementation, GTM configuration, custom event tracking, and attribution modeling so you know exactly where your leads come from.
Local Search Google
Business Profile management, citation cleanup, rank tracking, and multi-location local SEO strategy.
Paid Media Oversight
Google Ads strategy and performance management. I ask the questions your agency should be answering.
Marketing Operations
Lead source integrity, call tracking, form strategy, and CRM alignment so nothing falls through the cracks.
RESULTS
A multi-market home services company operating across 7 states attributed 6 bookings to organic search on a single $1,000,000 revenue day – the result of a full SEO and analytics infrastructure built from the ground up.
A behavioral health practice stopped losing leads at the phone. Intake funnel restructuring and SEO improvements reduced lead leakage and improved admissions conversion.
WHO I WORK WITH
I work best with home services companies and behavioral health practices that have real marketing budgets, real growth goals, and no one internally who owns the digital function end to end.
If you’re paying an agency you don’t fully trust, running campaigns without clean attribution, or watching leads disappear before they convert – that’s where I come in.
ABOUT
I’ve been doing this for over a decade across in-house and consulting roles – regional food service chains, behavioral health practices, digital agencies, and multi-market home improvement companies.
I’m also a working artist – I don’t think like a career marketer. I think about systems, intent, and what actually moves people.
Based in Baltimore. Available for new clients.
BOOK A CALL
Let’s talk about what’s not working.